The project here was to redesign a pre-existing website’s landing page, in this case Architectural Digest (AD).

My concept put imagery at the forefront, in comparison to AD’s actual website which only features small images. Centering this large portrait-oriented image was meant as a way to imitate the magazine on which this website is based.

The background image is also meant to be a daily-updating photo.

All the photography here is courtesy of pexel, but the two ad designs (on center middle and the footer) were personally designed.